It all started with Willy the Hillbilly, a cartoon mascot who appeared on Mountain Dew’s Packaging up until 1969. Mountain Dew’s branding has always captured its love for the extreme and has evolved to keep its daring nature alive. In the 1960s, PepsiCo purchased the rights to Mountain Dew and its history after acquiring their parent company, The Tip Corporation of Marion, and the rest is history. Following the soft drink’s inception, the name was trademarked in 1948.įrom then onwards, the Hartman brothers pursued bottling companies, one of which was the Coca Company which rejected their offer. Mountain Dew was originally a 19th-century slang term for moonshine. The Hartmans had a hard time finding a soft drink to mix with liquor in their locale, Knoxville, so they decided to make their own. Mountain Dew’s legacy harkens back to the 1940s when Tennessee bottlers Barney and Ally Hartman developed the drink as a mixer. The key to its success lies in the brand’s efforts to reinvent itself while staying true to its ‘Dew or die’ attitude. Today, it is one of the topmost popular soft drinks boasting an extensive flavor range with ample appraisal to back it up. Looking for an updated Mountain Dew price guide? Mountain Dew burst into the soft drink scene over 80 years ago as a modest citrus-flavored drink.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |